Super Bowl LIX Commercials: What to Expect from the 2025 Ads

If the Super Bowl is the king of sporting events, then its commercials are the royal banquet where every brand tries to serve the most unforgettable and wallet-emptying spectacle. And you, dear reader, know you’re officially an adult when you get just as excited about the ads as you do about the game itself. Maybe even more. But what can we expect from the Super Bowl LIX commercials in 2025? Will any ad top the legendary “Puppy Monkey Baby”? Will some brand attempt to make us cry harder than that one Budweiser commercial where the Clydesdale horse says goodbye to its owner? Let’s get into what’s coming and which 2025 Super Bowl ads will redefine advertising (and marketing budgets) this year.

AI-Powered Ads: Because Who Needs Human Creativity Anymore?

Picture this: Alexa and ChatGPT hosting a podcast together, but halfway through, one starts giving terrible advice because it’s “overworked.” Welcome to 2025. If you’re tired of hearing how AI is taking over, I’ve got bad news for you! Super Bowl LIX commercials will be packed with artificial intelligence. AI has officially become the “main character” in marketing campaigns. So don’t be surprised if 2025 Super Bowl ads feature virtual influencers helping people order burgers or cars choosing their own owners based on an algorithm analyzing your driving habits (and how often you run late for work).

AI will also be used to create hyper-personalized commercials, imagine watching an ad that changes in real-time based on your interests. If you love cats, AI will insert an adorable Persian kitten approving a new car model. If you’re into sports, it’ll generate a highlight reel of NFL’s best moments, with your face edited next to the players. Super Bowl ads in 2025 aren’t just ads anymore, they’re your ads, tailored to you.

Nostalgia Overload: Because Everything Old is Cool Again

If you see a commercial where Keanu Reeves and Jim Carrey are playing Twister while promoting a new NFT vinyl record app… just roll with it. Brands have realized that nostalgia sells better than any discount ever could. Last year’s return of the “Breaking Bad” cast in a snack commercial was just the beginning, Best Super Bowl LIX commercials will be packed with old TV stars, childhood cartoons, and callbacks to music from the days when we wore baggy jeans and made our own ringtones on Nokia phones.

Expect to see Macaulay Culkin once again left home alone, but this time in a smart house with AI trying to “help” while he fights off hackers instead of burglars. Or maybe a Friends reunion commercial where Joey finally figures out what “How you doin’?” means in the era of digital dating. But it’s not just about Hollywood nostalgia, brands will lean into retro aesthetics in design and music. Expect commercials to look like grainy VHS tapes, filled with synth-wave soundtracks and glitchy 80s effects, because if it doesn’t look like it came straight out of 1989, is it even worth watching?

Brands with a Mission: Because Selling Stuff Isn’t Enough Anymore

Wait, wasn’t this a commercial for chips? How did we end up in a deep discussion about climate change? Super Bowl commercials used to be lighthearted, fun, and goofy. But in 2025, every brand wants to use their 30-second slot to take a stand on a major global issue. Expect to see Super Bowl advertising trends 2025 tackling sustainability, social justice, and ethical responsibility. Brands don’t just want to sell, they want to make a statement. McDonald’s might launch a campaign about sustainable potato farming (yes, even fries are now part of the climate conversation).

Car companies will remind us that electric vehicles aren’t the future, they’re the present (just don’t ask where the charging stations are). But let’s be real, no one enjoys getting lectured by a brand, especially during the Super Bowl. The smartest companies will package their message in humor and meme-worthy content. Imagine a commercial where Tom Hanks narrates a serious PSA about reducing carbon emissions… while we watch an adorable robot struggle to recycle its old battery because it’s too emotionally attached to it. That’s the level of creativity we can expect.

The Ultimate Cameo Fest: Because More Celebrities = More Sales

If you see Ryan Reynolds, Beyoncé, and Donald Glover in the same commercial, but you’re not even sure what they’re selling… welcome to Super Bowl LIX commercials. In 2025, commercials aren’t just ads, they’re mini-Hollywood blockbusters. The best Super Bowl LIX commercials will feature A-list celebrities, and not just one. Picture this:

• Tesla’s commercial where Elon Musk tries to escape from space, only to be intercepted by Tom Cruise in a rocket.
• Nike’s ad where Michael Jordan returns to the court, but this time alongside an AI-generated version of his younger self.
• Uber Eats’ commercial where Snoop Dogg and Gordon Ramsay have a cook-off… only to give up and order takeout instead.

Big celebrities mean big budgets, but hey, if you’re paying $7 million for 30 seconds of airtime, why not drop a few extra million to have Leonardo DiCaprio dramatically cry over someone eating the last slice of pizza?

The TikTok-ification of Super Bowl Ads: Blink and You’ll Miss It

Ever watched a commercial that was over before you even realized what it was selling? Congratulations, you just experienced the modern attention span. Once upon a time, Super Bowl ads were mini-movies, packed with dramatic storytelling, emotional build-up, and, of course, a slow-motion shot of a Clydesdale horse running through a wheat field. In 2025? Forget it. If a commercial can’t hook you in the first three seconds, you’re already scrolling Twitter to see if someone posted a trailer for next year’s halftime show. Brands have taken notes from TikTok culture, meaning Super Bowl LIX commercials will be faster, punchier, and borderline chaotic. Expect:

• Rapid-fire meme edits with random explosions, zoom-ins, and on-screen text flying at you like a Gen Z fever dream.
• Ad placements that break the fourth wall, where the actors acknowledge they’re in a Super Bowl ad and start negotiating their paycheck mid-scene.
• Trend jacking at an all-time high, if a viral dance is hot in January, expect to see an AI-generated Morgan Freeman doing it in a Pepsi commercial by February.

For the first time, we might even see ads that aren’t really ads, but instead, secret challenges. Picture this: halfway through a Doritos commercial, an on-screen message appears: “Pause this ad and screenshot the hidden QR code for a free bag of chips!” Now, even watching a commercial feels like a game, and you’re suddenly part of the ad itself. Sneaky, right?

The Return of the $100 Million Super Bowl Ad (Because Why Not?)

You know the economy is doing great when a single commercial costs more than an entire indie movie. Gone are the days when spending a mere $5 million on a Super Bowl ad was considered excessive. In 2025, major brands are pushing the limits, dropping $100 million or more on a single ad. Why? Because flexing your marketing budget is the new flex.

So, what does a $100 million commercial look like? Here are some guesses:

• Apple unveils a cinematic masterpiece directed by Christopher Nolan, starring Tom Hardy, Zendaya, and, for some reason, a CGI Albert Einstein rapping about the latest iPhone.
• Amazon runs a two-minute ad featuring a real-life spaceship launching into orbit, only for Jeff Bezos to pop out and say, “Yeah, we deliver to Mars now.”
• Coca-Cola resurrects Elvis Presley using deepfake AI technology and has him perform a duet with Billie Eilish on a floating stage over the Grand Canyon.

The crazier the budget, the crazier the stunts. Expect explosions, real-time live events, and maybe even commercials that break into other commercials, because when you’re spending nine figures on a 30-second ad, you might as well make it the most over-the-top thing in human history.

Top commercials to look out for at Super Bowl LIX

Nothing says “immersive experience” like trying to figure out how to exit a VR commercial before it forces you to buy digital sneakers. For the past few years, brands have been desperately trying to make the metaverse happen. While the real world is still trying to decide if we actually want to hang out in a virtual Wendy’s parking lot, advertisers aren’t giving up.

This year, expect at least one Super Bowl ad that forces you into a VR or AR experience. Picture this:

• Nike launches a metaverse-exclusive sneaker, and the only way to claim one is by entering a virtual stadium mid-commercial.
• McDonald’s creates a VR ad, where you’re forced to “flip digital burgers” before unlocking a real-life Big Mac coupon.
• Tesla introduces an AI-driven VR test drive, where Elon Musk himself narrates your ride… and halfway through, challenges you to a game of intergalactic chess.

Even if you don’t own a VR headset, some brands might make you interact in other ways, like letting you control what happens next in a commercial by voting live on social media. One way or another, the line between ads and video games is disappearing, and Super Bowl LIX might just be the moment when we officially enter the “play-to-watch” era.

How Super Bowl LIX ads will impact the advertising world

Every Super Bowl, there’s one commercial that dominates Monday morning discussions. This year? It’s anyone’s guess. Some ads become legendary, think Apple’s “1984” or Old Spice’s “The Man Your Man Could Smell Like.” Others become Twitter’s favorite meme factory, like Tide’s “It’s a Tide Ad” campaign.

So, what’s going to blow up the internet this year? A few wild predictions:

• An ad that never actually airs, but instead, leaks online before the Super Bowl and generates more hype than the game itself.
• A commercial that trolls other commercials, imagine a fake “leaked” ad where a brand pretends to mess up its spot, making everyone think it’s a real mistake. (Spoiler: it’s genius marketing.)
• A stunt that makes history, what if a brand pulls off a real-life, live event during halftime that instantly turns into a viral moment? (Looking at you, Elon.)

One thing’s for sure, by the time Super Bowl LIX commercials wrap up, the entire internet will be buzzing over one ad that stole the show, and brands will be scrambling to copy it for next year.

What to expect from Super Bowl LIX commercials in 2025

To be honest, do you even remember who won last year’s Super Bowl, or do you just remember that commercial with the talking baby stock trader? Super Bowl commercials aren’t just ads anymore, they’re mini cultural events that dictate what we’ll be talking about for months. Whether it’s AI-driven madness, nostalgia overload, or a celebrity-stuffed spectacle, 2025 Super Bowl ads are set to be bigger, faster, and more unpredictable than ever. So, will this be the year the commercials officially become more entertaining than the actual game? At this rate, probably. Just don’t forget to grab your snacks early, because if you blink, you might miss the ad of the decade.

Read more: Super Bowl LIX: The History and Tradition of America’s Biggest Sporting Event